Alpha Shadows

Fujito

Grabbing attention with a murmur rather than a scream, Japanese casual wear imprint Fujito produces clothes for those who want to stand apart for the right reasons.  Fujito is all about the teaming of specific silhouettes — uncomplicated and easily wearable — with a progressive attitude to fabrication.  Products illustrate an approach focused on consistent, elegant amendments to form, eschewing anything approaching a grand gesture or the impractical.  References to military classics and forward-looking approaches sit side by side, and suggest the brand is comfortable with a broad palate of influences, so long as they earn their place within an efficient and pragmatic aesthetic.  True tastemaker gear.