Alpha Shadows

Privacy & Cookies

We respect the privacy rights of our website visitors and recognise the importance of protecting personal information.

By visiting you are accepting and consenting to the practices described in this privacy policy and the terms and conditions. If you are under 16, we request that you inform a parent or guardian about our Privacy Policy and Terms and Conditions as well as requiring their consent to the Privacy Policy and Terms and Conditions before registering or placing an order.

This Privacy Policy does not apply to websites maintained by other companies or organisations to which we link and Alpha Shadows is not responsible for any personal information you submit to third parties via our website. Please ensure that you read the Privacy Policy of such other companies or organisations before submitting your details. Our privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

What personal information do we collect?

Alpha Shadows collects personal information in several ways when you place an order or register for a service. By registering, you are consenting to the collection of your personal data. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping and credit/debit card billing address or addresses so that we can process and fulfil your order. Saved card details will never be shared with third parties and will only be used to process your order, using our Payment Service Provider's systems.

We may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.

Cookie Policy

Our site uses cookies (very small files that are sent by us to your computer or other access device), which we can access when you visit our site in future.

  • Website functionality and customer preference cookies cookies enable you to browse the website and use our features such as shopping baskets and wish lists and remember preferences you make (for example your user name, language or location). This makes your browsing experience simpler, easier and more personal to you. Our website is powered by SquareSpace, click here to view their privacy policy.
  • Website analytics cookies measure and analyse how our customers use the website. This allows us to continuously improve our website and your shopping experience.
  • Targeting cookies or advertising cookies may deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns. We use a third party provider, MailChimp, to deliver our email newsletters. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp's privacy notice.

By using our website you agree that we can place these types of cookies on your device and access them when you visit the site in the future.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your web browser for instructions on how to locate the file or directory that stores cookies.

Information on deleting or controlling cookies is available at Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.

Use and sharing of your personal information

Alpha Shadows may use your personal information for the processing of orders, payments, and to provide you with a personalised shopping experience. We will also use your details to fulfil and deliver your orders and manage your account.

Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body.

We may also use your personal information to send you marketing updates but only ever in accordance with your preferences.

We do not sell your details to third party marketing companies.

We do collate information about site traffic, sales, wish list, and other commercial information which we may pass on to third parties but this information does not include any information which can identify you personally.

Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs.

From time to time we may employ third party business partners to collect personal information or to undertake marketing activities on our behalf. We may also share your data with third party business partners to provide you with targeted advertising. In such cases, these third parties will be subject to confidentiality agreements and instructed by us to comply with applicable data protection law.

Marketing opt-in and opt-out provisions

When you register, you will be given the option to opt-out of subscribing to our regular update service, which will send you email alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions.

Marketing communications you subscribe to will only be sent by Alpha Shadows.

We will always offer you the opportunity to unsubscribe out of any service or update to which you have subscribed, if you change your mind. Any email we send you will contain an easy automated unsubscribe link so that you can opt-out of that particular mailing list. Simply follow the indications in the email.

Alternatively you can change your email preferences or opt out of all emails by contacting

Access to personal information

You can find out if we hold any personal information by making a ‘subject access request’ under the Data Protection Act 1998. If we do hold information about you we will:

  • give you a description of it;
  • tell you why we are holding it;
  • tell you who it could be disclosed to; and
  • let you have a copy of the information in an intelligible form.

To make a request for any personal information we may hold you email us at

If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.

If we do hold information about you, you can ask us to correct any mistakes.

You can also get further information on:

  • agreements we have with other organisations for sharing information;
  • circumstances where we can pass on personal data without consent;
  • how we check that the information we hold is accurate and up to date.

If for any reason you are concerned that the personal information held by us is not correct, please contact

Safeguarding your information

We will take reasonable steps to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with.

When you place an order or access your account information, our website provider uses a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us, to protect it from unauthorised use. In addition, we will take reasonable steps to ensure that third party business partners' to whom we transfer any data will provide sufficient protection of that personal information.

If you require more information please send an email to or write to: Data Protection Officer, Alpha Shadows Limited, 4th Floor, Fitzrovia House, 153-157 Cleveland St, London. W1T 6QW.

Changes to our Privacy Notice

We keep our privacy notice under regular review. This privacy notice was last updated on 8th December 2015.