Disrupting the jeans landscape, Boncoura, by designer Hiasashi Morishima, leaves other brand’s notions of quality in the dust. Five different sewing threads, beautiful indigo dyed yarn, vintage power looms… The brand even ceases weaving if the air moisture drops below optimum. This is denim for the connoisseur. If you’re the kind of jeansman who appreciates that denim can exhibit softness and roughness at the same time (and be better for it) then get involved. We could say that they get better with every wash – which you could argue they do – but if you’re thinking about Boncoura, then you probably think (like us) that actually washing your jeans is just something other people do.