Alpha Shadows


Goldwin is a colossal umbrella brand which, in its native Japan, oversees such imprints as Helly Hansen, The North Face and Ellesse.  It’s also an activewear brand in its own right, traditionally producing ski and motorcycle wear.  Alpha Shadows are proud to be amongst a select list of worldwide stockists for Goldwin’s new lifestyle collection.  A premium range of everyday pieces, drawing on a naturalistic palette of blues, greys, greens and golden browns, Goldwin’s collection offers a reserved approach to external detail, providing faultless finishes and classic, orderly silhouettes. 

As you’d expect from a brand that outfits the Swedish national skiing team, high-performance, resilient but breathable fabrics are a significant part of the mix.  But the interpretation of these fabrics in a highly versatile, contemporary, urban-ready collection is the big draw here.  Subdued and reserved, rather than studiously minimalistic, the construction quality itself is the stand out.  Eschewing extraneous tabs and buckles the collection employs clean lines and design clarity as its virtue.  The result of this absence is an eminently wearable and beautifully functional whole.