Alpha Shadows

Jr & Co®

The discerning menswear enthusiast always has time to consider an interesting headwear option.  Currently, a sturdy knitted beanie is a strong go to, but the wider landscape of millinery has much more to offer.  Enter London based hatters Jr&Co. Taking the notion of ‘uniform’ as a starting point, the brand create collections that reference the efficiency of classic styles, while offering fresh perspectives through design and fabrication. 

Halley Stevenson waxed cotton forms the foundation, while styles allude to historic workwear staples, reconsidered through plays on form and scale.  Functionality remains a focus.  And the practical application of this collection should not be overlooked.  Fundamentally, these pieces will keep your head warm and dry, they’ll just look really good as they do it.