Alpha Shadows

Living Concept

Simple but beautiful. Unfussy but interesting. Living Concept provide garments that bring excellence to the everyday. And as the name suggests these are pieces to be lived in, to be worn, frequently. Silhouettes are roomy, classic and traditional; easy to wear, even a little sober. Yet the fabrication frequently surprises. And the finish is superb throughout.  

Living Concept is not a line for the attention seeker. But rather a collection of pieces offering a controlled, restrained sense of personal style. The brand’s aesthetic credentials are suggested less with a scream and more with a murmur. Ideal for those happy for great quality to do the talking. Precision cut denim, perfect knitwear and plays on pattern where appropriate; soothing, relaxing, comfortable. Living Concept provide basics that are anything but.