Alpha Shadows


Japanese makers Naissance aim to provide a sense of the familiar, even when the garments are brand new.  Drawing inspiration from the best of the past, designer Takashi Kumagai also maintains a belief in persistent improvement. With a career as a stylist, photographer, brand director and designer, there is little Kumagai doesn't know about the gentle progression of practical menswear.

So while Naissance's designs might not shock, you’ll always discover a through-line of challenging thinking, be it in fabrication, detail or colour choices.  Naissance offers refined utilitarianism, delivering a collection that manages to be robust but comfortable, sober but eye-catching and traditional yet quietly reformist.