Alpha Shadows

Ordinary Fits

Looking for fast, disposable fashion? Look elsewhere. Ordinary Fits is about time. Time taken to craft the products and time taken to wear them. The brand is looking for people to wear their clothes for upwards of ten years, a desire that’s reflected in the outwardly simple design. Look closer though and you’ll clock the staunch attention to detail – single-pleat chinos, work shirts with jacketing features, boxy popovers, discoverable hemline details and tricksy pockets – all rendered in sublime, washed and creasy fabrics. These are not clothes to easily disregard, they’re about ageing, gently, alongside their owners.