Alpha Shadows

Swimsuit Department

Both a Tokyo store and an in-house brand, Swimsuit Department revels in the exuberant, the unconventional and the downright outlandish. It’s tricky to pin down the brand’s full offering; lifestyle accessories principally, touching on travel, interiors, garments and everything in-between. 

In the Tokyo headquarters you can expect an esoteric confusion of mystery goods, curated from heck knows where, while the Swimsuit Department brand itself concentrates on products designed and manufactured in Tokyo.

Aesthetics-wise, it’s a labyrinth of pop art sensibilities, a disco of off-centre graphics and tangled typography.  Pretty bonk-bonk basically.  If you’re at home within a mash-up of kitschy curios with surprising practical leanings, you’ve just found your new favourite brand.