Alpha Shadows

Universal Products

Restraint is key when thinking about Universal Products.  The Japanese imprint offers a serene and spare approach to design, respecting and enhancing the essentials, while eschewing unnecessary ornamentation.  This philosophy carries through all their work which takes the classic, tried and tested American classics of sportswear and workwear and reimagines them through contemporary fits, fabrics and finishes. 

The focus is capturing the “extraordinary in everyday,” enabling the wearing of high-quality classics to become a constant, rather than something for a special occasion.  Furthermore, the brand is unconcerned with the frequent course correction of trends and fashion.  Sure, Universal Products offers seasonal selections, but the brand remains non-prescriptive about how and when customers choose to wear their choices.  It’s a brand of reimagined classics, a brand of craftsmanship and a brand to make your own.